New LinkedIn AI Tool - Should You Use It For Your Profile?

Melanie Woods
10 Aug 202306:51

TLDRIn this video, Melanie from CGL Recruiting discusses LinkedIn's new AI tool designed to enhance users' profiles. Currently in beta and available to US users and premium members, the tool suggests edits to the headline and about sections of profiles. Melanie, however, finds the AI-generated headline less appealing than her custom one and criticizes the about section edits for not being as effective. She advises viewers to be cautious with AI suggestions, especially if they've already optimized their profiles, and to manually adjust any AI-generated content.

Takeaways

  • 🌐 LinkedIn has introduced an AI-powered tool to help enhance users' profiles.
  • 📈 The AI tool is initially being released to users in the United States and those with premium memberships.
  • 🤔 The presenter, Melanie, expresses skepticism about the effectiveness of the AI tool.
  • 🔍 The AI tool reviews and suggests changes to the headline and about sections of a LinkedIn profile.
  • 🚀 The headline is crucial for personal branding and can appear alongside posts and comments.
  • ✏️ The AI-generated headline is based on data pulled from the user's existing profile.
  • 👎 Melanie prefers her original headline to the AI's suggestion, emphasizing personalization.
  • 📊 The AI also offers to revise the 'about' section, which can impact job search visibility.
  • 🔄 The AI reformats existing profile data into the 'about' section, which may not always be an improvement.
  • ⚠️ Melanie advises caution when using AI tools, as they might overwrite carefully crafted profile details.
  • 🔧 Users are encouraged to manually adjust and tweak AI suggestions to better suit their professional needs.

Q & A

  • What is the new AI tool on LinkedIn?

    -The new AI tool on LinkedIn is an assistant designed to help users enhance their profiles by suggesting improvements to their headline and about sections.

  • Is the AI tool available to all LinkedIn users?

    -No, the AI tool is initially being released to users in the United States and those with a premium membership. It is expected to be rolled out to other users gradually.

  • What are the speaker's initial thoughts on the AI tool?

    -The speaker, Melanie, is not a huge fan of the AI tool so far and plans to demonstrate why she feels this way.

  • What sections of the LinkedIn profile does the AI tool focus on?

    -The AI tool focuses on the headline section, which appears under the user's name, and the about section of the LinkedIn profile.

  • What is the purpose of the headline section on LinkedIn?

    -The headline section is important for personal branding. It appears every time a user posts or comments on LinkedIn, and it is crucial for job seekers, career advancement, and business owners.

  • How does the AI tool generate suggestions for the headline?

    -The AI tool generates suggestions for the headline by pulling data from the user's actual profile and making recommendations based on that information.

  • What does Melanie recommend users do when presented with AI-generated suggestions?

    -Melanie advises users to carefully review the AI-generated suggestions and ensure they align with their personal branding and goals before accepting them.

  • What is the purpose of the about section on LinkedIn?

    -The about section is used to provide more detailed information about the user's professional background, skills, and experience. It can also include industry-specific data to improve visibility in searches.

  • How does the AI tool handle the about section?

    -The AI tool attempts to adjust the about section by providing information about the user's core competencies and skills, but Melanie finds that it may not be as effective as manually crafting this section.

  • What is Melanie's advice for users who have already optimized their about section?

    -Melanie warns users who have already optimized their about section to be cautious when using the AI tool, as it may undo their previous work and efforts.

  • What is Melanie's final opinion on using AI tools for LinkedIn profiles?

    -Melanie suggests that while the AI tool can be helpful for getting started, it may not be the best option for users who have already invested time in customizing their profiles.

Outlines

00:00

🚀 LinkedIn's AI-Powered Assistant Introduction

Melanie from CGL recruiting introduces LinkedIn's new AI features designed to enhance user profiles. The AI assistant is initially being released to users in the United States and those with a premium membership. Melanie expresses her initial skepticism about the tool and invites viewers to share their thoughts on LinkedIn's AI tools in the comments. She demonstrates how to access the AI assistant from the profile page, where it offers to enhance the headline and about sections of a profile. The assistant generates suggestions based on existing profile data. Melanie shows the original and AI-generated versions of her headline, expressing a preference for her own personalized headline over the AI's suggestion. She advises viewers to be cautious and consider the AI's suggestions carefully.

05:02

🔍 Reviewing LinkedIn AI Profile Enhancements

Melanie continues her review of LinkedIn's AI assistant by discussing the impact on the 'about' section of a profile. She emphasizes the importance of a well-crafted 'about' section for job seekers and business owners, noting that it can affect search visibility and job opportunities. The AI assistant's suggestions for the 'about' section are shown to be a simple reformatting of existing profile data, which Melanie finds less effective than her original, more detailed version. She warns that the AI tool might overwrite valuable, manually added information with generic data. Melanie concludes by advising viewers to be cautious with AI tools, suggesting that they can be useful for starting profiles but may not be ideal for those who have already invested time in customizing their profiles.

Mindmap

Keywords

💡AI Tool

An AI Tool refers to software or applications that use artificial intelligence to perform tasks. In the context of the video, the AI tool is a feature added by LinkedIn to assist users in enhancing their profiles. The tool uses AI to analyze user profiles and suggests improvements to make them more appealing to potential employers or connections.

💡LinkedIn

LinkedIn is a professional networking platform where users can connect with others in their industry, search for jobs, and share professional content. In the video, the speaker discusses a new AI feature that LinkedIn is testing to help users improve their profiles.

💡Profile

A profile on LinkedIn is a personal page where users can list their professional experiences, skills, and endorsements. The video emphasizes the importance of having a well-crafted profile, as it is the first impression potential employers or connections will have of a user.

💡Job Seekers

Job seekers are individuals looking for employment opportunities. The video is primarily aimed at job seekers, discussing how the new AI tool on LinkedIn could assist them in presenting their profiles more effectively to increase their chances of being noticed by recruiters.

💡Premium Membership

Premium Membership on LinkedIn refers to a paid subscription that offers additional features and benefits beyond the free basic account. The AI tool discussed in the video is initially being released to users in the United States and those with a premium membership.

💡Headline Section

The headline section on a LinkedIn profile is the brief description that appears below a user's name. It is crucial for personal branding as it is displayed alongside the user's name and profile picture in posts and comments. The AI tool suggests edits to this section to improve visibility and appeal.

💡About Section

The about section on a LinkedIn profile provides more detailed information about a user's professional background, skills, and experiences. The video discusses how the AI tool attempts to enhance this section, potentially affecting how a user appears in search results and to potential employers.

💡Beta Mode

Beta mode indicates that a product or feature is in the testing phase before its official release. The AI tool's beta status, as mentioned in the video, suggests that it is still being refined and that user feedback is valuable for its development.

💡Personal Brand

Personal brand refers to the unique image or identity that an individual presents to the world, particularly in a professional context. The video emphasizes the importance of crafting a strong personal brand on LinkedIn, as it can influence job opportunities and networking effectiveness.

💡Core Competencies

Core competencies are the essential skills and areas of expertise that define a professional's value in their field. The AI tool attempts to highlight these in the user's profile, but the video suggests that the tool's suggestions may not always align with what the user considers their most important competencies.

💡Search Optimization

Search optimization involves strategies to improve the visibility of a profile in search results on platforms like LinkedIn. The video discusses how adding certain data to the about section can enhance search optimization, making it more likely for job seekers to be discovered by recruiters.

Highlights

LinkedIn is introducing AI features to help enhance user profiles.

AI features are initially being released to users in the United States and those with a premium membership.

The AI tool is designed to assist job seekers, career expanders, and business users on LinkedIn.

The presenter is not a huge fan of the AI tool and will demonstrate its functionality.

The AI tool is currently in beta mode and promises to stand out with almost twice as many opportunities.

The AI tool reviews the headline and about sections of a LinkedIn profile.

The headline is crucial for personal branding on LinkedIn.

AI-generated headlines are based on data pulled from the user's actual profile.

The presenter prefers their original headline to the AI-generated one.

Users can give a thumbs up or down to the AI suggestions to help the system learn.

The AI tool also adjusts the about section to include core competencies.

The presenter suggests caution when using AI tools, as they may undo previous work on the profile.

For those without an about section, the AI tool can provide a starting point.

The AI tool's suggestions can be saved or skipped, allowing for manual adjustments.

The presenter advises users to be careful with AI tools, especially if significant work has been done on their profile.

LinkedIn's AI tool is a helpful offering but may not be the best for everyone.

The presenter encourages viewers to comment on their thoughts about LinkedIn's AI tools.

The video concludes with a reminder to watch future videos on LinkedIn AI tools.