Episode 53: Cohesive AI - AI Powered Prospecting

AI Marketing Navigator
22 Jul 202417:50

TLDRIn Episode 53 of 'AI Marketing Navigator,' the host introduces Cohesive AI, an AI-powered prospecting tool that integrates with Google Sheets. The tool, released in July 2024, can enrich data, validate emails, and scrape websites like LinkedIn for personalized sales outreach. Notable features include web scraping, company research, and a Google Maps scraper for locating business information. With a free tier available, it's designed for marketers who also handle sales prospecting, making their workflow more efficient. The episode demonstrates the tool's key features and encourages listeners to explore its potential for automating tedious tasks.

Takeaways

  • 📊 Cohesive AI is an AI-powered prospecting tool integrated into Google Sheets, simplifying tasks like data enrichment, web scraping, and email validation.
  • 🔧 The tool was launched in July 2024 and quickly became popular, ranking number two on Product Hunt.
  • 📑 Key features include the ability to perform web searches, scrape LinkedIn pages, and validate emails through an integration with Zero Bounce.
  • 🆓 Cohesive AI offers a free tier with permanent access, allowing users to utilize the tool without any initial costs.
  • 📋 The tool is designed for marketers and salespeople, streamlining the prospecting process directly within familiar Google Sheets environments.
  • 🔍 Users can scrape data from websites and LinkedIn profiles to gather company and owner information, making outreach more efficient.
  • 📈 Cohesive AI also provides company research, competitor analysis, and a Google Maps scraper for business information collection.
  • 🎯 The tool uses GPT models to enhance the AI-driven capabilities, making it more efficient in prospecting and data analysis tasks.
  • 💻 It offers managed services and a Slack community for those seeking more direct support from the tool's creators.
  • 💰 Paid plans provide more credits for deeper research, while the free version is adequate for basic prospecting tasks.

Q & A

  • What is the name of the AI tool highlighted in the AI Marketing Navigator episode?

    -The AI tool highlighted is called Cohesive AI.

  • How does Cohesive AI integrate with Google Sheets?

    -Cohesive AI works as an integration within Google Sheets, utilizing it as an extension within the Google Workspace.

  • What is the primary function of Cohesive AI as described in the podcast?

    -Cohesive AI is a prospecting tool that uses AI to enrich spreadsheet data with capabilities like web scraping and email validation.

  • Who is credited with co-founding Cohesive AI according to the podcast?

    -Cohesive AI was co-founded by Kevin Jong.

  • What is the unique feature of Cohesive AI that allows it to stand out among other tools?

    -Cohesive AI's unique feature is its ability to perform tasks like company research, competitor research, and personalization at scale directly within Google Sheets.

  • What AI model does Cohesive AI leverage for its functionality?

    -Cohesive AI leverages the Chat GPT model for the AI power within the tool.

  • What is the significance of the 'zero bounce' integration mentioned in the podcast?

    -Cohesive AI integrates with 'zero bounce,' an email validation platform, to validate emails scraped by the tool.

  • What is the pricing structure for Cohesive AI as discussed in the podcast?

    -Cohesive AI offers a free tier with up to 250 research credits and 20 enrichment credits. There's also a growth plan for $25 per month, offering up to 5,000 research credits and 500 enrichment credits.

  • How does Cohesive AI assist with tasks like finding business owner information or LinkedIn profiles?

    -Cohesive AI can search the web, perform web searches on websites and LinkedIn Pages, and scrape them automatically to find business owner information or LinkedIn profiles.

  • What additional tool does Cohesive AI offer for lead generation?

    -Cohesive AI offers a Google Maps scraper tool that allows users to scrape data from Google Maps for business owner information in a specific region or location.

  • What are the key features of Cohesive AI that the podcast host found particularly useful for prospecting?

    -The key features found useful include the ability to search the web, validate emails, and perform tasks like company research and competitor research at scale within Google Sheets.

Outlines

00:00

📈 Introduction to Cohesive AI for AI-Powered Prospecting

The host welcomes viewers to the AI Marketing Navigator and introduces Cohesive AI, a prospecting tool integrated with Google Sheets. This tool, discovered through Rowan Chang’s AI newsletter 'The Rundown,' allows marketers to automate prospecting tasks like web scraping and email validation. Created in July 2024, Cohesive AI quickly became the number two product on Product Hunt. It leverages AI, including GPT technology, for advanced functionality within Google Sheets, making prospecting more efficient.

05:00

🚀 Key Features of Cohesive AI

Cohesive AI offers powerful features like web and LinkedIn scraping, AI-driven analysis, and email validation through an integration with Zero Bounce. The tool is especially useful for marketers who also handle sales prospecting, as it works directly within Google Sheets. It also offers a free tier, which is a notable feature. The tool’s ability to personalize outputs and its Google Maps scraping function make it versatile for both company and competitor research.

10:01

🔧 Demonstration of Cohesive AI Features

The host tests the tool’s capabilities by running several URL queries in the provided templates. Using websites like NP Digital and StoryBrand, the tool scrapes information about business owners, LinkedIn profiles, and emails, though some unexpected results appear. The test highlights the tool's effectiveness, especially for LinkedIn scraping and email validation, though the host emphasizes that users should verify the scraped data for accuracy.

15:04

📊 Exploring Pricing and Additional Features

Cohesive AI offers a generous free plan with 250 research credits and 20 enrichment credits, and paid plans for more extensive use. The host explores the tool's Google Maps scraper, which pulls detailed information like business addresses, phone numbers, and reviews. This feature is particularly helpful for marketers targeting businesses in specific regions. The overall ease and efficiency of the tool make it a game-changer for prospecting, and the host highly recommends it for solo marketers wearing multiple hats.

Mindmap

Keywords

💡Cohesive AI

Cohesive AI is an AI-powered tool for prospecting that integrates with Google Sheets. It enables tasks like web scraping and email validation, assisting users in tasks such as company research and outreach, as highlighted in the podcast episode.

💡Google Sheets Integration

Cohesive AI operates directly within Google Sheets as an extension. This integration allows users to enrich data in their spreadsheets by automating tasks such as scraping websites and validating email addresses, making it a valuable tool for marketers.

💡AI-powered prospecting

AI-powered prospecting refers to the use of artificial intelligence to automate the process of identifying potential leads or prospects. Cohesive AI, the tool featured in the episode, assists marketers and salespeople by providing features that streamline prospecting efforts, saving time and effort.

💡Email validation

Email validation ensures that the emails collected from web scraping are accurate and usable. Cohesive AI integrates with Zero Bounce, a popular email validation platform, to verify the accuracy of scraped emails, which helps marketers avoid sending emails to incorrect or inactive addresses.

💡Web scraping

Web scraping is the process of automatically extracting data from websites. In the context of this video, Cohesive AI uses web scraping to gather information such as company details, contact information, and social media profiles, making it a crucial feature for prospecting.

💡Product Hunt

Product Hunt is a platform where new products are launched and discovered. In July 2024, Cohesive AI was launched on Product Hunt and quickly gained popularity, becoming the second most popular product. This is mentioned as a sign of the tool's rapid success.

💡Zero Bounce

Zero Bounce is an email validation platform integrated with Cohesive AI. It ensures that the emails scraped during the prospecting process are accurate and active, which is vital for successful outreach and avoiding bounced emails.

💡Company research

Company research refers to gathering information about a company’s background, services, and market position. Cohesive AI assists in this process by automating the extraction of company data, enabling users to research companies and competitors at scale.

💡Google Maps scraper

The Google Maps scraper feature in Cohesive AI allows users to extract data from Google Maps, such as business names, addresses, and contact details. This feature can be used to gather information about businesses in specific regions for outreach or lead generation.

💡Sales and marketing

Sales and marketing are central themes in the episode, as the host highlights how tools like Cohesive AI can benefit marketers who also handle sales duties, particularly in prospecting and lead generation. The tool's ability to automate tasks in these areas is emphasized.

Highlights

Introduction of Cohesive AI, a prospecting tool that integrates directly within Google Sheets for seamless sales prospecting and marketing tasks.

Cohesive AI was launched in July 2024 and quickly gained popularity on Product Hunt, reaching the number two spot.

The tool leverages web scraping, email validation, and integrates with ZeroBounce to validate scraped emails within Google Sheets.

Cohesive AI allows users to perform company research, competitor research, and generate personalizations at scale using AI technology.

One of the standout features of the tool is its permanent free tier, providing accessibility for users without cost concerns.

Cohesive AI offers a Google Maps scraper feature, enabling users to scrape business information from Google Maps for outreach.

The tool's integration with ChatGPT allows for advanced web scraping and LinkedIn profile search capabilities.

The speaker highlights the importance of integrating AI tools like Cohesive AI to optimize prospecting tasks that are traditionally time-consuming.

The user-friendly templates provided by Cohesive AI include fields for searching LinkedIn profiles, validating emails, and looking up company information.

Cohesive AI supports various prospecting scenarios, including finding company owners, email validation, and competitive analysis.

For enhanced accuracy, Cohesive AI pulls company descriptions, product services, and differentiators to aid in crafting personalized outreach strategies.

The speaker shares their experience testing Cohesive AI by using URLs from popular marketing podcasts and analyzing the results for accuracy.

Cohesive AI's Google Maps scraper feature proved highly useful by automating the process of gathering business information, saving hours of manual work.

The tool provides access to recent company news and updates, allowing marketers to stay informed about their target companies’ latest developments.

Cohesive AI offers a clear pricing structure, with a free plan that includes 250 research credits and 20 enrichment credits per month, making it accessible for small-scale users.

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