How to use Premium AI on LInkedIn

Raise Your Visibility Online
24 Nov 202305:58

TLDRThis video tutorial explores the use of AI features on LinkedIn, exclusive to Premium members. It showcases AI's role in crafting headlines, refining 'About' sections, and composing messages. The presenter compares AI-generated content with their own, often opting for personal touches over AI suggestions. Notably, AI's post rewrites are highlighted as a useful tool, with LinkedIn expected to expand its AI capabilities further. The video encourages viewers to experiment with LinkedIn's AI and share their experiences.

Takeaways

  • 🔍 Most AI features on LinkedIn are available only to LinkedIn Premium subscribers.
  • 📝 AI can help write your LinkedIn headline, but you can revert to your original if you prefer.
  • 💡 AI suggests alternative titles and roles, but they might not always be accurate or preferred.
  • ✍️ The 'About' section can also be written with AI, often in the third person, which differs from the advised first-person approach.
  • 📊 AI-generated 'About' sections might lack visual breaks, affecting online readability.
  • 💌 AI assists in drafting LinkedIn messages, especially useful for cold outreach or job hunting.
  • 📧 AI can suggest subject lines and message drafts, streamlining the process of initiating contact.
  • 📈 AI can rewrite posts, potentially improving their structure and appeal.
  • 📝 AI rewrites may introduce new phrasing or style, offering a different perspective on your content.
  • 📢 The AI rewrite feature is considered one of the most useful tools for LinkedIn content creation.
  • 💡 Microsoft, owner of LinkedIn, is heavily invested in AI, suggesting further AI features may be introduced.

Q & A

  • What is the main feature discussed in the transcript for LinkedIn profiles?

    -The main feature discussed in the transcript is the use of AI on LinkedIn profiles, specifically for crafting headlines, writing the 'About' section, and composing messages.

  • Is LinkedIn Premium required to use AI features on LinkedIn?

    -Yes, most of the AI features discussed in the transcript are available only to LinkedIn Premium subscribers.

  • How does AI assist with writing a LinkedIn headline?

    -AI suggests alternative headlines based on the user's current headline, allowing the user to compare and revert to their original if they prefer it.

  • What is the AI's approach to writing the 'About' section on LinkedIn?

    -The AI writes the 'About' section in the third person, which differs from the first-person approach typically recommended by LinkedIn experts.

  • What are the potential benefits of using AI to write LinkedIn messages?

    -AI can help draft messages, particularly for cold outreach, by suggesting a professional and personalized introduction that includes the user's specialization and the purpose of the connection.

  • How does the AI feature assist with rewriting posts on LinkedIn?

    -The AI rewrites posts with slight variations, potentially improving the phrasing or structure, and can be a useful tool for users looking to vary their messaging.

  • What is the user's opinion on the AI-generated headlines and 'About' sections in the transcript?

    -The user prefers their original headline and 'About' section over the AI-generated versions, finding them less personalized and visually unappealing due to the lack of breaks in the text.

  • In what context does the AI feature for messaging appear on LinkedIn?

    -The AI feature for messaging appears when composing a message to someone the user is not connected with on LinkedIn.

  • What is the user's suggestion for improving the AI-generated 'About' section?

    -The user suggests breaking up the text in the 'About' section to improve visual interaction online, as the AI-generated version lacks breaks.

  • What is the user's recommendation for LinkedIn users considering using AI features?

    -The user recommends trying out the AI features, particularly for post rewrites, but encourages users to write their own messages and compare AI-generated content with their own.

  • Where can users download a free LinkedIn workbook mentioned in the transcript?

    -Users can download a free LinkedIn workbook by visiting LouisBren.com/forwork.

Outlines

00:00

🤖 AI in LinkedIn Profile Enhancement

The speaker explores the use of AI features on LinkedIn, specifically for those with LinkedIn Premium. They begin by discussing AI's role in crafting a compelling headline, comparing the AI-generated suggestions with their own. The AI suggests a headline that includes the user's company name and expertise but does not match the user's preference. Next, the speaker examines AI's assistance in writing the 'About' section, noting that AI tends to write in the third person, which differs from the user's preferred first-person approach. Despite the AI providing a detailed draft, the user decides to stick with their original content. Lastly, the speaker touches on AI's application in messaging, demonstrating how AI can draft a message for job opportunities, although they again prefer their own personalized approach.

05:01

📝 AI's Impact on LinkedIn Content

In the second paragraph, the speaker reflects on their experience with AI's capabilities on LinkedIn, focusing on post rewrites as the most useful feature. They appreciate the AI's ability to rephrase content while maintaining the original message's intent. The speaker invites viewers to share their thoughts on LinkedIn's AI tools and encourages them to download a free LinkedIn workbook from their website to enhance their profile and content strategy.

Mindmap

Keywords

💡LinkedIn Premium

LinkedIn Premium is a subscription service offered by LinkedIn that provides users with additional features beyond the basic functionalities of the platform. In the context of the video, LinkedIn Premium is essential for accessing AI-powered features that can enhance a user's profile and networking experience. For instance, the video mentions that AI features for profile headline and 'About' section editing are available only to LinkedIn Premium subscribers.

💡AI

AI, or Artificial Intelligence, refers to the simulation of human intelligence in machines that are programmed to think like humans and mimic their actions. In the video, AI is utilized to assist in crafting more effective profile headlines and 'About' sections on LinkedIn. The AI suggests edits to the user's current content, aiming to improve the professional presentation of the user's profile.

💡Profile Headline

A profile headline on LinkedIn is a short, impactful statement that appears below a user's name and serves as a subtitle to their profile. It's an opportunity to showcase one's professional brand. The video demonstrates how AI can generate alternative headlines, although the user in the video prefers their original headline over the AI-generated options.

💡About Section

The 'About' section on a LinkedIn profile is a space where users can provide more detailed information about their professional background, skills, and achievements. In the video, the AI feature is tested to rewrite this section, and the user notes that while the AI's attempt is detailed, they prefer the personal touch of their original content.

💡Sales Navigator

LinkedIn Sales Navigator is a tool designed to help sales professionals find and connect with potential customers on LinkedIn. It offers advanced search and lead generation capabilities. The video script humorously mentions 'LinkedIn Sales Navigator expert' as one of the AI-generated options for the profile headline, indicating the tool's relevance to LinkedIn users.

💡Messaging

Messaging on LinkedIn refers to the private communication feature that allows users to send direct messages to other members. The video discusses how AI can assist in drafting messages, particularly for outreach to individuals not currently connected with the user. An example is provided where AI generates a message for inquiring about job opportunities.

💡Post Rewrites

Post Rewrites is an AI feature mentioned in the video that can help users rephrase their posts on LinkedIn. The user tests this feature by inputting a message about taking a break and asking for podcast recommendations, and the AI provides an alternative version of the post. The user finds this feature to be one of the most useful AI tools on LinkedIn.

💡Microsoft

Microsoft is the company that owns LinkedIn. The video script mentions that Microsoft is heavily invested in AI, which is why AI features are being integrated into LinkedIn. This underscores the significance of AI development within the tech industry and its application in social media platforms.

💡Content Strategy

A content strategy on LinkedIn involves planning and organizing the types of content a user will share to achieve specific professional goals. The video encourages viewers to consider AI as a tool to enhance their content strategy, such as by using AI-generated text to spark new ideas or improve the effectiveness of their posts.

💡Visibility

Visibility on LinkedIn refers to how easily one can be discovered by other users on the platform, which is crucial for networking and career advancement. The video suggests that using AI features might help increase a user's visibility by optimizing their profile and posts, making them more appealing and discoverable.

💡Workbook

A workbook, as mentioned in the video, is a guide or set of instructions that provide step-by-step advice. In this case, the user is directed to download a LinkedIn workbook from Louisbren.com for work, which likely contains strategies for optimizing one's LinkedIn profile and leveraging AI features.

Highlights

AI features on LinkedIn are mostly available for LinkedIn Premium users.

AI can help write your LinkedIn headline.

You can revert to your original headline if the AI suggestion is not satisfactory.

AI suggests a headline in the third person, which contrasts with the advised first-person approach.

AI can also assist in writing the 'About' section of your profile.

The AI-generated 'About' section may not align with personal preferences for style and content.

AI can draft messages, which could be useful for cold outreach.

AI message suggestions can be customized for job opportunities.

AI can help rewrite posts, which might be the most useful feature according to the speaker.

AI rewrites may not significantly differ from original text but can provide a fresh perspective.

The speaker prefers to write their own messages but acknowledges AI as a helpful starting point.

Microsoft, owner of LinkedIn, is heavily invested in AI.

The speaker encourages feedback on AI usage and its effectiveness.

A free LinkedIn workbook is offered by the speaker for profile updates and content strategy.

LinkedIn Premium is recommended for those seeking to utilize AI features on the platform.

AI features are continually being developed and improved.