AI Website Sales Conversion Rate Optimisation CRO-AI-powered website CRO analysis

Example

If a website's value proposition is vague, the AI might recommend a more concise and compelling statement, like changing 'High-quality clothing for everyone' to 'Premium fashion tailored for your lifestyle, delivered to your door.'

Scenario

An e-commerce site selling apparel notices that visitors aren't spending much time on their homepage. The AI suggests a clearer value proposition that better communicates the brand's unique selling points, helping retain visitors and encourage them to explore the products further.

Example

For a subscription service, the AI might suggest changing a generic CTA like 'Sign Up' to a more action-driven phrase like 'Start Your Free Trial Today' to increase sign-ups.

Scenario

A SaaS company struggles with low trial sign-ups despite traffic. The AI identifies that the CTAs are not compelling enough and recommends more persuasive language, better placement, and even testing different colors to make the CTA more noticeable, leading to higher conversion rates.

Example

The AI might recommend adding a delivery time estimate on product pages to reduce cart abandonment, or it could suggest including more high-quality images and customer reviews.

Scenario

An online electronics store sees many customers abandoning their carts at checkout. The AI discovers that the product pages lack clear shipping information and trust signals like reviews. By addressing these issues, the store reduces cart abandonment and boosts sales.