Supermetrics: Marketing & Ads Data Analytics-tool for marketing analytics.

Example

A digital marketer managing campaigns on Facebook Ads and Google Ads can use Supermetrics to connect both accounts, automatically pulling in metrics such as clicks, impressions, and conversion rates into a unified dashboard.

Scenario

This function is particularly useful in scenarios where a marketer needs to compare the performance of advertising campaigns across different platforms. By having all relevant data in one place, it becomes easier to make informed decisions on where to allocate budget or which creative assets to optimize.

Example

Supermetrics allows users to set up automatic data refresh schedules, for example, daily or weekly, ensuring that their dashboards or reports are always up-to-date without manual intervention.

Scenario

A company running multiple campaigns might want to monitor their performance daily. By scheduling automatic data pulls, they ensure that their team has access to the latest data every morning, enabling them to react quickly to any underperforming ads.

Example

With Supermetrics, a data analyst can create custom reports that blend data from Google Analytics 4 and Google Search Console to analyze how organic search traffic contributes to goal completions on a website.

Scenario

This function is essential for businesses that rely heavily on organic traffic and want to understand the nuances of how users interact with their site after arriving from search engines. By customizing their reports, they can drill down into specific metrics that matter most to their goals.