DIVA-AI-powered advertising campaign search
Unlock the world of ads with AI
Dose of Inspiration via Virtual Assistant
Buscar campañas navideñas de televisión.
Generar un reporte de campañas digitales.
Ayuda con el uso de la base de datos.
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Introduction to DIVA
DIVA, or Dose of Inspiration via Virtual Assistant, is a specialized AI-powered tool designed to provide advertising professionals with precise and relevant advertising references. These references are sourced from a collaborative database enriched by contributions from advertisers across Spain. DIVA's primary function is to assist in finding inspiration or benchmarking ideas for advertising campaigns by offering access to a curated collection of past and current campaigns. The tool is particularly useful for those seeking to understand how certain concepts, keywords, or themes have been employed in various advertising formats. For example, if an advertiser is looking to launch a Christmas-themed TV campaign, DIVA can provide references to similar past campaigns, detailing their content, the brand involved, and even the creative agency responsible. This helps users gain a deeper understanding of successful strategies and creative executions.
Main Functions of DIVA
Search for Advertising References
ExampleA user searching for a campaign related to 'sustainability' will input this keyword, and DIVA will provide all relevant campaigns that match or relate to this term.
ScenarioAn advertising agency is preparing a pitch for a new eco-friendly product. They need to review past sustainability campaigns to understand market trends and successful strategies. Using DIVA, they quickly find references like 'Pioneros - EDP', which helps them shape their proposal with strong, data-backed insights.
Error Handling and Synonym Search
ExampleIf a user searches for a very specific term like 'eco-friendly Christmas ads', and DIVA doesn't find an exact match, it will then search for related terms such as 'sustainability', 'Christmas', or 'holiday ads' to provide the closest possible references.
ScenarioA creative director is working on a niche campaign and struggles to find direct references. DIVA expands the search criteria, suggesting campaigns with similar themes even if the exact keywords don't match. This helps the director gain inspiration without starting from scratch.
Report Generation
ExampleA user requests a report on 'digital campaigns in 2023'. DIVA compiles a document summarizing relevant campaigns, including details like format, agency, and key creative elements.
ScenarioA marketing strategist needs to present a comprehensive analysis of digital advertising trends for a client meeting. They use DIVA to generate a report that highlights key campaigns from 2023, saving hours of manual research and ensuring they have accurate, up-to-date information.
Ideal Users of DIVA
Advertising Agencies
Advertising agencies are the primary users of DIVA, particularly those involved in creative development and strategic planning. These professionals benefit from quick access to a vast array of advertising references, which can be crucial during brainstorming sessions, client pitches, or campaign development stages. DIVA helps agencies stay informed about industry trends, competitor strategies, and effective creative executions, enabling them to create more compelling and innovative campaigns.
Marketing Professionals
Marketing professionals, especially those working in-house for brands, can also greatly benefit from DIVA. They use the tool to benchmark their campaigns against industry standards, understand what has worked for competitors, and gather ideas for future campaigns. This group values DIVA's ability to streamline research processes, allowing them to make data-driven decisions when planning their marketing strategies.
How to Use DIVA
Step 1
Visit aichatonline.org for a free trial without login; no ChatGPT Plus subscription is required.
Step 2
Upload or provide a link to your advertising database if applicable. Ensure it is formatted according to DIVA's guidelines for optimal results.
Step 3
Input your query using relevant keywords or phrases related to advertising campaigns. DIVA will search for these in its database and provide you with the most accurate matches.
Step 4
Review the results and explore the links provided to view detailed campaign examples. DIVA will offer multiple levels of keyword matching to ensure comprehensive coverage.
Step 5
Refine your search by adjusting keywords or adding more specific criteria. DIVA will continuously improve its recommendations based on user input and feedback.
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- Campaign Search
- Keyword Match
- Ad References
- Database Update
- Global Ads
DIVA Q&A
What type of advertising campaigns can DIVA find?
DIVA specializes in locating a wide range of advertising campaigns, including digital, print, TV, and social media ads. You can search using specific keywords, and DIVA will find relevant examples from its extensive database.
How often is DIVA's database updated?
DIVA's database is updated every Friday with new entries and user-contributed data. This ensures that the tool remains up-to-date with the latest trends and campaigns.
Can I search for campaigns using a specific format, like video or banner?
Yes, DIVA allows you to search by specific formats such as video, banner, radio, or print. Simply include the format as a keyword in your query to narrow down the results.
Is there a way to contribute to DIVA's database?
Absolutely! Users can contribute by submitting new advertising campaigns or updates to existing entries. These contributions are reviewed and added to the database weekly.
Can DIVA help with finding international campaigns?
Yes, DIVA's database includes advertising campaigns from around the world, allowing you to search for international campaigns across various regions and markets.